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Why is it important to maintain a dynamic web presence? (The era of static pages is over)

Published on Monday 6 December 2021

When it comes to web management, everything is moving at high speed. Only a few years ago, managing dynamic URLs posed indexing and referencing problems, now this type of URL is no longer an obstacle. The following blog post will explain how and why it is so important to keep a dynamic presence on the web.


What is a dynamic website?


A dynamic website is able to provide different information to users depending on their navigation on the web. In other words, two users can access the same web page simultaneously, but without seeing the same content displayed on their screen. It is a browsing experience that is, in a way, more personalized. More specifically, a dynamic site is one in which some of the pages are dynamic, or created on demand by the server. The pages are modified without the work of the webmaster. This type of page is generated in real time from information that is contained in databases and according to the various interactions of Internet users. The interaction parameters can be the date and time, the characteristics of a product or an article number.

In the case of a static site, the content will be identical for all visitors. The page will appear as it was originally built, exactly as it exists in the server, it is a frozen page. A dynamic page does not characterize a page where there are animations or which can be modified by a webmaster. It only characterizes pages that change according to the actions of users. Static pages have no interactivity with users and the URL is unchanging.


Why did dynamic sites cause problems for indexing?


A few years ago, search engines like Google, Bing and Yahoo did not index dynamic sites, only static sites were indexed. Today, this is no longer an obstacle if you make sure to respect certain rules by presenting search engines with URLs that are easy to index. That is to say that you have to take into account rules like those issued by Google for example the URL must contain 1 question mark and maximum 2 ampersands (&). Short URLs with textual content are easier to index by search engines.


The importance of having dynamic pages


As you can see, dynamic pages allow you to personalize the browsing experience for Internet users. They allow to present to the customers products that are most likely to please them. For example, a customer shopping for shoes might decide to see only brown leather shoes in size 8. If the customer who is looking for a product can more easily find what he wants, you have a much better chance than a simple navigation on your site will turn into a sale.

If you have questions about your website, it is better to contact experts who will be able to guide you in this universe which can seem complex for neophytes. Integrating dynamic pages will undoubtedly improve the web experience of your customers and this is what every entrepreneur wants.

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