The importance of a web strategy before launching your site
Your website is the cornerstone of your business’s digital presence and must be built properly in order to support your business goals. And just like building a home, there is a significant amount of pre-planning and decision-making that goes into designing a website before the building process can even begin. A web strategy, similar to building blueprints, is the essential first step for business owners who want a website that works consistently and correctly.
Would you build a house without any blueprints?
No.
Should you build a website or advertise online without a web strategy?
No.
Knowing what you want to achieve through your online efforts is a big part of your web strategy. Many small-mid size enterprises (SMEs) have a number of moving pieces in their digital presence, including:
● Social media content and paid ads
● Google AdWords
● Blogs
● Display Ads
● Online store
● Newsletters
● SEO (Search Engine Optimization)
● Landing Pages
● etc.
Identifying how each of these digital properties will complement each other and work together with your website to increase your visibility is a complex process. Investing on any one of these initiatives without tying them back into a well designed Web Strategy could be a waste of time and money.
Avoid Random Acts of Marketing
Experimenting with digital marketing without a plan is just like throwing spaghetti on the wall to see if it sticks. The solution to floundering blindly with these random acts of marketing is building a solid Web Strategy which follows a logical and effective path. A web strategy will serve as a foundation and road map for exactly where to focus your online efforts so that all of your digital marketing elements will have maximum impact.
At YannickWeb, we do Web Strategies, and we do them well! Our experienced team works with business owners to put in place a strategy that fits their specific needs and business goals.
Curious about what exactly goes into building a Web Strategy? Let’s have a look at some of the key components. Of course if you’d like to learn more, don’t hesitate to get in touch - we’d be happy to explore some options for helping your business be more visible online to get in front of more customers.
What is included in a Web Strategy?
The decisions and parameters which come out of the Web Strategy process are used to design a specific action plan for where, when, and how to focus your online marketing budget. Here are some of the key components that are included in a Web Strategy to help your business with an effective and integrated digital marketing plan.
Needs Analysis
- What do you have, and what do you need?
At this stage, we take stock of your digital assets, business goals, objectives and targets.
Target Audience + Competition
- Who is your ideal customer? Who are your direct competitors?
At this stage, we narrow down the demographic and spending habits of your target audience and have a look at where you stand in comparison to your competitors.
From here, we’re able to nail down the proper tone and voice for your online marketing and identify which digital channels and social media networks are best suited to capture the attention of your ideal customers.
Keywords, hashtags and other nitty gritty details
- What questions do people Google to find the products and services you offer?
Are you using the best hashtags with the most traffic?
At this stage, we identify some rules to follow so that when you write your content, (or better yet, you let us write it for you!), your content performs well online and is seen by the right people who can actually convert into paying customers.
Be strategic to get the right customers through your door
We’ve looked at just a few of the important pieces which go into designing a Web Strategy for your digital marketing. Taking the time to plan out your path to online success is much more effective than throwing out bits and pieces of digital marketing to see if it sticks to the wall like spaghetti.
- You need a plan when you build a home.
- You need a plan when you build a website.
- You need a plan when you use the internet for marketing.
Trust the team at YannickWeb to build a customized Web Strategy for your business. Learn more about our Web Strategy Service and then reach out today to start the conversation. We’re here to help!
