Mobile Website: a must-have in 2014
With 60% of Internet searches that are made from smart phones, no need to specify that the demand for this type of product is growing. YannickWeb's Team presents today 10 Reasons to adapt your site to mobile platforms.
1. Optimal display
When your customers visit your website from a mobile platform (mobile phone, tablet , mini tablet ), displaying a conventional site does not follow the dimensions of the device they use. An adaptive and well-designed website (optimized for mobile platforms) allows your page to display optimally on all devices , regardless of whether the screen measures 2x4 inches or 10x12 inches. The interface of your website adapts automatically.
2. The transition of users from PC to mobile is constantly increasing
Thus say that the accessibility of your website on all types of mobile platforms is a priority to consider in your web strategy. A study by Morgan Stanley on web trends indicates that the use of the mobile web is increasing so rapidly that it will outpace desktop computers by 2014 !
3. Condense the information and keep the primary
It often happens that the websites developed specifically for PC are difficult to use for those who browse through a mobile phone. A mobile website is a simplified, user-friendly and condense everything you have on your website. You have to go straight to the point .
4. Think sharing and email
If a customer is sharing your website through an email or a text message, will it be optimized? Even if you have sharing tools on your site, this does not mean that the display will be suitable for the person sharing. In order to maintain the attention of the latter, and keep it as long as possible on your site, it must be accessible and interesting.
5. A necessary investment
Of course, adapting its site to make it mobile is an update that requires an investment on your part. However, if you want to share your success with products and services to your customers , and most importantly, your potential customers , it is a necessary investment .
6. Most people surf the web from their tablet
According to the results recently revealed by a Nielsen Study, for the first time in many years, the time spent browsing on the tablet or iPhone has surpassed on the use of the PC in 2013. Users look at their cell phone over 100 times a day.
7. Tablets most popular than PCs
According to forecasts by the International Data Corporation (IDC) , tablet sales are increasing. In 2013, the corporation had expected growth of 58.7% , reaching 229.3 million units. Analysts at Morgan Stanley have also found that the mobile web will surpass PC web by 2015.
8. Increase the total traffic to your website
A company with an adaptive web site increases the audience of his website and the traffic (number of visits). A mobile website, but non-adaptive, will divide your traffic into two : one on your conventional website and the other on your mobile site .
9. Better SEO
More traffic on your website means a better ranking and better search engine optimization (SEO).
10. Optimal investment for maximum results
You want to be at the forefront in your field of expertise and track your customers through the development of technologies they use. Mobile platforms, smart phones are used by all generations, young and old . You want to make a good impression on the first visit, so think about optimizing to a mobile website with YannickWeb.
