What is a Facebook Business Page?
When you think about social networks to promote your business, Facebook often comes first. This network gathers the widest range of age groups and has several advantages for businesses. You probably have a Facebook page yourself and are wondering what the difference is between that and a business page? The following article will give you some information on this subject in order to make the best choice for your business.
What is Facebook
Facebook is a social network that was created in 2004 by Mark Zuckerberg and his classmates to create links between students of his faculty. Very quickly, other universities joined in and little by little the network became the gigantic platform that we know today and that is accessible to everyone. It is part of what we call the GAFAM (Google, Apple, Facebook, Amazon, Microsoft) or the giants of the web. Now, Facebook is much more than a platform to meet friends, it is a place where most companies are present. That's one of the reasons why yours should be there too.
A business page
A business Facebook page is different from a personal account. It is a page that is reserved for businesses, celebrities, organizations or brands. They have their specific features. It doesn't really replace a website, but it can be used as a showcase for the latter, but not only. Several tools, sometimes free, allow you to promote products and services. For example, thanks to your Facebook business page, you can create events, post customer reviews, publish job offers, offer a communication channel to discuss directly with your customers. Some features are not free of charge, such as creating ads and promoting products or services. Facebook is constantly improving its services and it is important to stay tuned for the latest features.
More visibility
A business page on Facebook will give you more visibility and credibility. Obviously, the Facebook Network is extremely well referenced and has a good natural referencing (SEO) and your customers could come across your Facebook page before your website. You can also publish new content several times a day on Facebook which is more complex on a web page. On your Facebook business page, you can post information that will be useful to your customers such as your opening hours, your contact information, a list of your services, your latest news or introduce your team.
Easy customer feedback
Your customers can be reassured to see all those "likes" on your Facebook business page. They can also read the good comments of your other customers. You can also use instant messaging to quickly communicate with your customers. Companies that are proactive on this type of messaging promote a professional image and demonstrate their efficiency. You will also be able to analyze the type of posts that generate the most interest from your community, which is a wealth of information for your marketing strategy. Managing your community on Facebook can be time consuming, which is why the job of a community manager is so popular. This person is in charge of putting content on your page, responding to comments or moderating discussions. They can ask questions to generate interaction and more "fans" for your page.
Economical
Creating a business page is free. The management interface is rather intuitive which is a great time saver. A Facebook page is therefore a powerful tool to generate new customers at low cost. It is an additional visibility platform on the net, which is not to be neglected at all. Even if you decide to invest money in advertisements or the highlighting of certain publications, the costs remain lower than for some traditional media and not to mention, you can set the latter to reach your target audience.
If all this seems too difficult to manage, think of contacting professionals, they will guide you towards the best strategy for you and your company.
