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Web strategies

Be present and active on the web. An effective web strategy is essential to developing your customer base by letting our experienced team develop a complete web strategy tailored to your business. YannickWeb will work with you to put in place a strategy that fits your needs. Whether it's advertising, a website or social media, we can help you increase your visibility. Our team is constantly staying up to date and we specialize in various spheres of the web, to offer you adequate strategies and the most complete service possible.

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A web strategy: what is it?

A web strategy is an action plan that aims to optimize the online presence of a company to build a wider customer base through different marketing channels. It can be extended over a short or long term. To gain notoriety and create a real impact on your turnover, a powerful internet strategy is important.

Why adopt a web strategy?

To stand out on the web, a website is not enough, since it must also be promoted. That's why YannickWeb designs custom web strategies for your business to make your project a success. With the right tools and the right game plan, you will not only save money, you will also increase your profits by increasing your visibility on the web.

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Stand out from your competitors!

In order to get ahead of your competitors, you have to analyze and study the methods that will allow you to distinguish yourself on the web and establish a tailor-made digital strategy. It is important to innovate and establish good practices to obtain a return on your investment on the short and long term. He is also advised to stay tuned for comments from your customers. At YannickWeb, we will help you find your competitive advantage and boost your strengths on the web. Make yourself known to your target audience.

To reach your goals, our agency can help you stand out on the web by identifying opportunities and advise you on actions to implement.

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  • " I am MORE than satisfied with the results I got! " - Pierre Donais, TV host and notary

  • " It took only 4 months for my micro-site to pay itself" - Christianne Binette, Life Coach

  • " CBC called me for an interview as an expert in my field. They found me through the Web." - Marcel Auger, Owner BM Abattage

  • " I've been with YannickWeb.net for almost ten years now. They became not only my web consultants, but consultants for my campaigns in traditional and social media advertising. I am very satisfied and I highly recommend them to anyone who wants to stand out on the web!" - Josée Pomerleau, Pomerleau & Associates Syndic inc.

How to establish an effective web strategy?

Defining the objectives of your business Before investing in a web strategy, it is important to define the needs and reasons why you want to adopt a game plan for your web presence. In this way, we will be able to establish the desired results as well as the appropriate budget according to the goals and objectives. For example, do you want to gain traffic on your site, acquire new customers or build your social media presence? It is essential to know and develop your goals.

At this stage, our team will ask you questions about your services as well as your competitors to properly evaluate the market of your industry. We will also determine your personas to target a specific audience. It is important to understand your needs, your clientele and where you currently find yourself.

Web strategy proposal In order to make your expenses profitable according to the desired objectives, we will come up woth a personalized strategy to ensure a return on your investment. Together, we will establish the appropriate communication channel: newsletters, social networks (Facebook, Twitter, Instagram ...), Adwords campaign, blog, natural referencing (SEO), etc. Our team will advise you and help you choose the strategies adapted to your needs, based on the study of your targeted audience

Action planning Once the proposed w eb strategy, we will establish an action plan to ensure the smooth running of the project. We will also take care of planning each step and action in time according to your strong seasons in order to optimize the web strategy.

Measuring the results Because your satisfaction is our priority, YannickWeb undertakes the responsibility to make an adequate assessment of the performances and results obtained throughout the process. In this way, it will be easier to measure the effectiveness of our services. Once your online presence is optimized, you will see the benefits of your strategy whether it is through the evolution of your traffic or the number of conversions generated.