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Create your own website vs. hire a professional agency: the pros and cons.

Published on Thursday 15 April 2021

Ceate your own website or hire a professional ?

 

 

If you don’t have a website for your SME the first choice isn’t whether or not you need one (the answer is always “yes”). The first choice is whether you plan to build your own website or hire a professional. With so many advertisements for DIY site building options like Wix or GoDaddy, for example, it can be confusing to know where to start. Let us help.

 

In this post, we’ve collected some words of wisdom from our web developers, graphic designers and content creators. They have all helped to guide business owners through the maze of website options and even bailed a few out who got in way over their heads. 

 

Buckle up!  We’re turning off the filters and telling it exactly like it is. Here are what we consider to be the pros and cons of creating your own website vs. hiring a professional agency.

 

“If it sounds too easy to be true, it likely isn’t true!”

The video ads for Wix, GoDaddy and other online DIY website building platforms make it look so very quick and easy. It kind of reminds us of the cooking, crafting, and home renovation tutorial videos that claim to teach us everything we need to know to be masters in a few easy steps. Let’s face it, they never come out looking anything like the video said it would.

 

Don’t let the catchy jingles and animated ads fool you. We see more DIY flops than masterpieces when it comes to making your own website. They do offer easy ways to pick  pretty colours, fancy fonts and upload a few of your favourite images. But after that brief sense of accomplishment wears off, you’ll find yourself with a stagnant and empty website that just can’t perform.

 “There’s more to a good website than meets the eye”

If 90% of an iceberg’s mass is under the water, so too is a website. A flashy website is useless if it doesn’t have everything it needs to support it. What do we mean by that? 

 

Websites need to be programmed to do a lot of things well in order to work hard for you and your business. Here are just a few of the things they need to do:

 

Be comfortable enough for the user to want to stay

i.e. have exceptional user experience in terms of flow, ease of navigation, links, etc. 

Show up on Google searches

i.e. be chock-a-block full of precise keywords and key search phrases for SEO 

Work on any screen or device that your clients use

i.e. have impeccable responsive coding that interacts reliably with other web based services

Say what needs to say

i.e. be written by professional copywriters who can help you tell your story the way clients want and need to hear it

 

And that’s just the tip of the iceberg. There are dozens of checks and balances that go into building a website that will convert visitors into sales. None of these are explained or provided by the plug-and-play website builders that claim to get you up and running in a matter of minutes.

 

By working with an agency, we’ll take care of the legwork to make sure that your site performs exactly as it should. Consistently.Reliably.

Stop taking time out of your business to try and learn web design, coding, and copywriting. That’s what we’re here for!

 

“Don’t expect to hit “go” and walk away. Websites demand attention.”

If you want to show up on Google, you need to continually feed your website with fresh and new content. If you’ve got lots of free time on your hands to write your own blog posts, update your key words and key phrases to reflect the top searches from your Google Analytics, refresh your metadata, images, and all of the other tasty treats that Google gobbles up, then by all means, knock yourself out!

 

But if you’d rather focus on serving your clients and growing your business, trust us to feed the monster for you! When it comes to Google, we’re tight!

 

“The pros are much more affordable than you might think’

The initial price point of the quick’n easy plug-n-play website building platforms are appealing to many business owners. But we think it’s only fair to inform SME business owners that they could end up paying more with GoDaddy or Wix in the end, compared to what they would have spent (and gained) by working with the pros. 

 

“What do you mean I have to subscribe monthly to keep the site?”

“There’s an extra fee for hosting the site on the internet?”

“I have to PAY for the domain address, too?”

“You won’t help me fix this bug for free?”

 

The risks are high, and the costs can grow exponentially if you choose to build your own website with a DIY website building platform. 

 

In the end, working with the right agency can bring more value for even less money.

 

 

Here’s how we’re changing the script at YannickWeb:

 

“You’ll write and upload new blog content every month?” YES!

“I get a completely overhauled website for FREE in 2 years?” YES!

“Maintenance and fixes are included in my original fee?” YES!

“You’ll take care of watching for new search terms and SEO updates?” YES!

 

You’ve got nothing to lose and everything to gain.

If you are looking for a fast and economical option for building a microsite for your small or medium business (SME), check out the team here at YannickWeb. Our testimonials speak for themselves and we pride ourselves on keeping the Evolving Websites of our clients at the top of Google searches.

 

Helping SME business owners build websites and ad pages to suit their exact needs and within their exact budgets is what we’re known for. Find out how much you have to gain by taking that first step. We dare to give us a shout! 

 

 

 

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