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How often should I redesign my website?

Published on Thursday 16 September 2021

When should you think about redesigning your website? This is an important question that comes up frequently. Unlike a paper document, a website requires constant attention and continuous updates. It is very important to include it in your annual budget. Indeed, the content must be in constant evolution. The following article will try to give you more answers to this crucial question for anyone who has a website for his business.

An attractive website

Sometimes we have to take a step back to realize that our website may not be as attractive as before. You have to put yourself in the shoes of your customers and ask yourself if they will want to know more about you by browsing your website. Is the navigation experience easy and fluid? Visit your competitors' websites to compare. Has the design evolved over the years? Is it well adapted to all mobile platforms? It is absolutely essential to have a website that works perfectly on a desktop computer as well as on a tablet or a cell phone.

The content

It is also important to ask yourself if the content is always up to date and if it still reflects well the services and products of your company. You need to pay attention to the hierarchy of the pages and how easy it is to access the information. The texts must also have been written specifically for the web in order to obtain a good referencing. Keywords must be carefully selected and texts must include calls to action. A website should not only be visually pleasing, it should also help you achieve your business goals. It should be easy to contact you, sign up for your newsletter, request a quote or download tools. The main objective of your site is to turn visitors into customers.

The content management system and performance

There are many content management systems in the world of web design. A good content management system must make regular updates in order to remain secure and efficient. You should not neglect the performance of your website either. It should open quickly and again on all types of media. If a website takes more than 3 seconds to load, it is enough to discourage a large number of visitors who will leave for another page.

People are sometimes surprised at how often they need to renew their website. By paying special attention to your website and giving it the necessary modifications and constant updates, you will have a better chance of converting your visitors into customers.

Do not hesitate to contact us for advice and a plan of action so that your website truly reflects all the work you do every day in your business.

 

 

 

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