2021 New Year’s Resolutions for your SME: Digital Marketing

A new year means new goals for your small to medium sized enterprise (SME). The holidays are a great time to reflect on your aspirations for 2021 and set a New Year’s resolution for your business. The changes to how we do business during the COVID-19 pandemic mean that this year more than ever, digital marketing should be a top priority for business owners.  

• Imagine being able to work less yet still attract more clients. 
• What would higher Google rankings mean for your 2021 sales goals?
• How would your SME benefit from getting in front of more eyeballs? 

By making some smart choices about how to improve your digital marketing, you can dream big for 2021 knowing that your targets and goals can be realistic expectations despite the extra hurdles you face during the pandemic restrictions.

At YannickWeb, we know a thing or two (hundred) about how just a few additions to your digital marketing efforts can pay off big. Here are 3 things you should consider adding to your plans for 2021 to boost sales and increase your web presence.

Three 2021 New Year’s Resolutions to Improve your Digital Marketing

Resolution #1 Commit to monthly content additions to your website

Adding new content at least once a month to your website is critical. It shows your audience that you are active and that they can trust the information on your website as up-to-date. Adding more information to your website each month is also important for your Google ranking. Websites that seem “stale” or “stagnant” will not show up as high on search engine searches. 

If you want to show up higher on Google in 2021, focus your New Year’s resolution on adding new monthly content. An easy and cost efficient way to do this is by adding news or blog articles. 

Our expert team of writers at YannickWeb can create relevant content that your readers will enjoy. We also load your articles with carefully chosen keywords and phrases that will attract search engines and help your business show up higher on Google searches. Learn more about our blog management services.

Resolution #2 Be more consistent in social media posts

During the COVID-19 restrictions, businesses who were quick to adapt in offering online options for their clients fared much better than those who stuck to their brick-and-mortar and telephone-only tactics. Social media plays a pivotal role in showing your customers that you are active and accessible online. 

Creating content for LinkedIn, Facebook, Twitter and Instagram on a regular basis can seem overwhelming or even impossible for business owners who are busy running their businesses. But these are EXACTLY the type of businesses who should be upping their game when it comes to social media.

If you want to slay social media in 2021, your digital marketing resolution should include finding a trusted agency to manage your social media content. By outsourcing a minimum number of monthly posts, you will have a consistent presence on social media that will assure your audience that your business is thriving and that they can contact you online for help. 

Our social media content creators at YannickWeb provide monthly posts with relevant content and professional graphics custom tailored for your business. Once you approve the post content, we load them for you so that you don’t have to worry about figuring out what you should be posting today, allowing you to get back to the business of running your business. Check out our social media management services.

Resolution #3 Create ad pages to target niche markets

Ad pages are the ultimate tool for getting your business listed on the first page of Google searches when potential customers are looking for your products or services. They are different from your website because they focus on just one product or service and in one geographical area. 

This type of ultra-selective targeting gives you a huge advantage when people type their searches into search engines like Google. An Ad Page is a must and the bare minimum to reach out to your potential customers surfing the Web. 

If you want to show up on the top of Google searches in 2021, focus your digital marketing resolution on ad pags. The team here at YannickWeb will help you identify the keywords for your targeting and design eye-catching and user friendly pages that will catch the attention of web searches and drive traffic to your website and get more business inquiries coming your way. Learn more about our ad page process.

Take the first step 

If you know that you want to grow your business in 2021 but aren’t sure exactly what strategy or tactics make the most sense for you, take the first step : call us! Yannick.web is happy to listen to you and help you identify the best things to add to your digital marketing efforts this year. 

The 3 resolutions we suggested in this article are just a sample of the services we offer to help you get in front of more eyeballs and convert calls into sales. 

We do what we do so that you can do what you do. Give us a call today!